Branding and Logos for The JumpGo Project.
Guidelines chevron_right Usage chevron_right Common mistakes chevron_right Partner co-branding chevron_right
JUMPGO BRANDING
Guidelines
For all permitted uses of our trademarks, you may not:
- alter our logos in any way
- place a logo in such close proximity to other content that it is indistinguishable
- make our logo the most distinctive or prominent feature on your website, printed material or other content
- use our logos in a way that suggests any type of association or partnership with JTechMe or approval, sponsorship or endorsement by JTechMe (unless allowed via a license from us)
- use our logos in a way that is harmful, deceptive, obscene or otherwise objectionable to the average person
- use our logos on websites or other places containing content associated with hate speech, pornography, gambling or illegal activities
- use our logos to, or in connection with, content that disparages us or sullies our reputation
The intended usage for each brandmark.
Standard
Our standard lockup. Outside of a few exceptions, this is the default, go-to, everybody’s- happy version. (In other words, when in doubt, use this.)
Alternate
Alternate lockup. Use this on posters, banners or when horizontal space is an issue. Unlike the standard horizontal lockup, do not use this with any of the channel logos or wordmarks.
Logo Only
The logo alone. Use this only when JTechMe and JumpGo are clearly visible or have been well established elsewhere on the page or in the design. (When in doubt, use the other one.)
Wordmark Only
The new JumpGo wordmark is finally available and should only be used in headers for navigation, or as supporting text/imagery. In most instances, this wont be used.
Common Mistakes
Guidelines
Think of these as the equivalent of wearing your shoes on the wrong feet: they’re still shoes, they’re basically where they’re supposed to be, but it just feels wrong.
What to look for
To avoid a mistake, and to keep the brand consistant, please note the differences in detail between past logos and our most recent version.
The "globe" has a slight shade around it, giving the feeling that it has a little depth.
The 'J' is uppercase, the 'g' is lowercase, and the letters are a solid white.
A faint shadow can be seen under the globe.
Partner co-branding
Sometimes we team up with partners. This is how you can make our logo play nice with others (as long as you have all the necessary permissions, of course).
Standard edition
For use in co-promotional campaigns and ads, joint announcements or press releases.
Distribution deal — partner edition
Use when one of our partners offers a custom JumpGo build for download on their site.
Distribution deal — standard edition
Use when one of our partners offers an official JumpGo build for download on their site, but still wants their brand associated with it.